Schwörmontag in Ulm — and the evening after at the brothel Neu-Ulm tradition meets calm
Schwörmontag is Ulm's most important civic holiday. Since the late Middle Ages, the lord mayor has sworn the Schwörbrief before the gathered citizenry on the second-to-last Monday in July — a unique city festival with Nabada on the Danube, speeches and tradition. A half-day public holiday in Ulm, busy festival activity.
For guests from Ulm and the surrounding area, Schwörmontag evening is often a transition: tradition and family during the day, an appetite for something different in the evening. The brothel Neu-Ulm lies on the Neu-Ulm side of the Danube — one bridge from the festivities, but outside the closure zones. Ideal for switching to a quiet bar after a long festival day.
We are open at our usual hours on Schwörmontag. The Eros Salon Neu-Ulm is easy to reach — anyone wanting a break from the crowds drives or walks across the bridge and arrives at Zeppelinstraße 26 within minutes. The atmosphere remains as always: calm, classic, without festive special programmes.
What is special about this evening: guests are often relaxed because they have already had a long day. That carries into the mood at the house. Those who have lived through several Schwörmontags know the pattern — the evening after Nabada is one of the quieter festival evenings of the year, no weekend bustle.
For directions: during the day, parts of Ulm city centre are closed. The Danube bridges remain accessible; our courtyard on Zeppelinstraße is reachable as usual.
Residents and workers in Ulm who have done with the family schedule on Schwörmontag appreciate the short distance to the brothel Neu-Ulm. Unlike weekend evenings, the mood here that day is reflective — many guests have heard speeches during the day, taken part in tradition, arrived in their own time. That carries into bar conversations. Anyone valuing the local connection finds it especially this evening.
First-time visitors: Golden Eros, Zeppelinstraße 26, Neu-Ulm — second floor.